Guards Polo Club is delighted to announce that delilah will be the title sponsor of the Club’s Ladies Charity Polo Day from 2026. delilah is already a familiar name at Smith’s Lawn as this luxury British beauty brand regularly supports the Club’s charitable events. Most recently the delilah team attended our Macmillan Coffee Morning, generously supporting both auctions and creating a popular pop-up shop in the Clubhouse.
Tissy Sievwright, Commercial Manager for Guards Polo Club, said: “ We are delighted to expand our relationship with the team at delilah for the next three years. This innovative beauty brand is the ideal fit for our ladies’ day, ensuring great prizes for our players and a beautiful day for all of our Members and guests. delilah’s generosity and support will also enable us to raise even more funds for our dedicated charity on the day.”
Janet Fricker, Co-Owner of delilah added: “We are thrilled to embark on this three-year partnership with Guards Polo Club, an institution that mirrors our own commitment to heritage, excellence, and elegance. Having supported the Club’s charitable efforts in the past, taking on the title sponsorship of the Ladies Charity Polo Day feels like a natural and exciting evolution for delilah. As a B Corp dedicated to 'better beauty,' we look forward to bringing a touch of luxury and ethical glamour to Smith’s Lawn.”
The delilah Guards Ladies Charity Polo Day will move back to its original late summer fixture in 2026 – Saturday 29 August. Features on the day will include the final of the 16-goal Guards Ladies Charity Polo Tournament, a pop-up retail village plus a variety of dining options, including a Clubhouse hospitality package. In addition, delilah will offer makeup tutorials along with a delilah Beauty Lounge for guests to enjoy throughout the day. This day is open to Non-Members and tickets will go on sale later this month at www.guardspoloclub.com
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delilah: Founded in 2014, delilah is an award-winning British beauty brand and certified B Corp, dedicated to the philosophy of "better beauty". Available at prestigious retailers including Fortnum & Mason, the brand is celebrated for creating luxury, long-wear, pigment-rich formulations that never sacrifice performance for ethics.
Proudly certified by PETA as 100% cruelty-free and vegan, delilah ensures that no animal testing is ever conducted or commissioned for its products. By combining professional-grade quality with a commitment to sustainability and ethical luxury, delilah continues to redefine the modern beauty landscape.
